A template accountancy site replaced by a custom build that now ranks first page for eight Cardiff accountancy search terms.
"Prism Accounts had a generic accountancy template site with identical copy to dozens of UK competitors. Zero local search visibility, a 31 PageSpeed score and no differentiating content. We rebuilt the site on a custom theme and implemented an accountancy SEO strategy targeted at Cardiff and South Wales searchers."
Prism's existing site was a purchased WordPress template. The copy was near-identical to competitor sites — it didn't mention Cardiff, didn't distinguish between small business accounting and self-assessment, and had no structured data. The site scored 31 on PageSpeed and had an LCP of 7.3 seconds. In a sector where every competitor looks the same, Prism's online presence was invisible and undifferentiated. All new clients came through referrals — a channel the partners couldn't scale.
We rebuilt Prism on a custom WordPress theme with a clear Cardiff-first SEO architecture. Individual service pages for small business accounts, self-assessment tax returns, VAT returns, payroll and company formation — each targeting a specific keyword cluster with Cardiff and South Wales geo-modifiers. LocalBusiness and AccountingService schema markup across every page. Google Business Profile optimised and linked. The design matched Prism's brand positioning: professional but approachable, not corporate-grey.
Prism Accounts appear on page one for eight Cardiff accountancy search terms they weren't ranking for before launch. PageSpeed score moved from 31 to 92. The founding partner told us that within three months of launch, online enquiries were contributing meaningfully to new client acquisition — a channel that had been generating zero leads from the template site.
Client reviews
"They rebuilt our site in four weeks and we were ranking on page one within the month. It is the best commercial decision we made this year."
"Our old WordPress site was slow, invisible in search and frankly embarrassing. They fixed all of it — we are faster, ranking better and finally winning the right clients."
"WooCommerce, SEO and hosting all managed in one place — it changed how we operate. Sales are up 40% since launch and we have not looked back."
"Our site converts better than anything our competitors are running. They built it around our actual customers — not a template."