Bespoke WordPress for independent hotels, B&Bs and guest houses. Drive direct bookings and reduce OTA commission.
Independent hospitality businesses face a pincer movement: OTA platforms take a large commission from every booking while simultaneously outranking their direct sites on Google. Most hotel and B&B websites are either ancient template sites, expensive builds from hospitality marketing companies with locked CMS access, or rushed Wix sites that look amateur. None of them rank. None of them convert. All of them hand the booking — and the margin — to Booking.com.
We build bespoke WordPress sites for hospitality businesses with a direct booking focus — integrated booking engines, photo-rich layouts, local SEO setup and a "Book direct and save" messaging hierarchy that actively encourages guests to bypass the OTAs. No locked CMS, no monthly platform fee, no templates shared with 10,000 other properties.
Integration with leading booking engines — Beds24, Lodgify, Checkfront, Bookingkit and standard iCal setups — so guests can check availability and book without leaving your site. We build the booking flow into the design rather than bolting on an iframe.
Hospitality sells on imagery. We build bespoke WordPress themes with full-width galleries, room showcases and local area sections that make your property look as good online as it does in person — without slowing the site down.
Google ranks local accommodation searches heavily by location, reviews and schema markup. We build LocalBusiness and LodgingBusiness schema, optimise your Google Business Profile integration and structure your content around the searches guests actually use.
WordPress SEO →Prominent rate comparison (direct vs OTA), exclusive direct-booking perks display, loyalty programme CTAs and mobile-first booking flow — the architecture that tips a browsing guest into a direct booking rather than clicking back to Booking.com.
Individual pages per room type, suite or accommodation unit — with photo galleries, amenity lists, bed configuration, view descriptions and pricing. Each room page is an SEO asset that ranks for specific accommodation searches and reduces OTA dependency for each accommodation type.
TripAdvisor and Google Reviews integrated into the site design, with recent reviews displayed prominently on the homepage and room pages. Review schema markup adds star ratings to Google search snippets — the most visible trust signal in hospitality search results.
Dedicated local area content — "things to do near [property]", "places to eat [town]", "attractions [area]" — that ranks for discovery searches from guests researching the destination and positions your property as the local expert.
WordPress SEO →Dedicated pages for weddings, anniversaries, corporate retreats and seasonal packages — each with its own SEO content, enquiry form and pricing information. Special occasion bookings are typically higher-value and more loyal than standard accommodation bookings.
Owner-managed independent hotels competing against chains and OTA platforms — where a bespoke website is one of the few places an independent property can outperform a chain on quality, character and local expertise.
B&Bs where the host relationship is the product and the website needs to communicate warmth, local knowledge and personality — not just availability and price. The right site shifts booking origin from OTA to direct within months.
Self-catering properties, holiday cottages and serviced apartments where the visual presentation of the space and the booking engine integration are the two critical website functions — built to convert browsing guests into booked weeks.
Groups of properties under one brand — glamping sites with multiple pitches, B&B networks, holiday park operators — where the site needs per-property booking management, consolidated reviews display and a CMS that scales across the portfolio.
Client reviews
"They rebuilt our site in four weeks and we were ranking on page one within the month. It is the best commercial decision we made this year."
"Our old WordPress site was slow, invisible in search and frankly embarrassing. They fixed all of it — we are faster, ranking better and finally winning the right clients."
"WooCommerce, SEO and hosting all managed in one place — it changed how we operate. Sales are up 40% since launch and we have not looked back."
"Our site converts better than anything our competitors are running. They built it around our actual customers — not a template."
Hospitality WordPress websites with WPDA start from £1,800. A full direct-booking site for a B&B or small hotel — with rooms showcase, booking integration, local area guide and SEO setup — typically runs £2,500–£4,000. Fixed-price, no surprises.
We integrate with Beds24, Lodgify, Checkfront, Sirvoy, Cloudbeds and standard iCal-based availability systems. If you're using a channel manager, we can typically pull availability into the site without duplicating management. If you don't yet have a booking system, we can recommend one that fits your size and budget.
Yes — that's often the core business case for the rebuild. We build direct booking messaging, rate parity displays, exclusive direct-booking offers and a fast, trust-building site that gives guests a reason to book direct. Most clients see a meaningful shift in direct vs OTA ratio within 6–12 months of a well-built site launch.
We integrate TripAdvisor and Google Reviews into the site design so recent reviews appear prominently — the most powerful social proof for hospitality bookings. We can also implement review request automation as part of a post-stay email flow if you have an email system in place.
Yes. We regularly build sites for properties with mixed accommodation — rooms, cottages, glamping pitches, self-catering units — each with their own booking flow, photo gallery and pricing. The CMS is set up so you manage each accommodation type independently without developer support.
Photography is the single most important content asset on a hospitality website. We provide a photography brief that covers the specific shots we need — exteriors, rooms, bathrooms, local area, food and dining — with guidance on natural light, composition and staging. Poor photography cannot be fixed by great design.
Yes. Wedding venue sites have specific requirements — capacity information, ceremony and reception packages, supplier lists, real wedding galleries and an enquiry flow for venue viewings. We scope these separately on the discovery call as they typically require more content architecture than a standard accommodation site.
"B&B near [town]", "hotel [city]", "self-catering [area]" — these searches drive the discovery traffic that becomes direct bookings. We build LodgingBusiness schema, Google Business Profile integration and locally-focused content that positions your property in map pack results for the searches that matter.
Yes. WooCommerce gift voucher products let guests purchase and send digital vouchers for stays, dining or experiences — built into the site design as a revenue stream that requires no incremental marketing spend.
Yes, for most independent properties. WordPress gives you full ownership, flexible booking system integration options, no ongoing platform fees and the technical SEO foundation that matters for reducing OTA dependency. The alternative most hospitality businesses consider is a specialist property website company — which typically costs more, locks your CMS and limits your ability to rank independently.
Standard hotel or B&B websites take 5–8 weeks from briefing to launch. Sites with custom booking integrations, wedding venue architecture or multi-property setups typically run 8–12 weeks. We confirm timeline at the discovery call and provide weekly staging updates throughout.
Yes. "Hotels near me", "B&B near me" and "accommodation near [attraction]" are some of the highest-converting hospitality search queries. We build the technical SEO foundation — LodgingBusiness schema, Google Business Profile signals, location-specific content — that gets independent properties into the map pack for these searches.
Yes. Glamping sites, shepherd's huts, treehouses and unusual accommodation benefit from a visual-first website that showcases the experience rather than just the facility. We build bespoke gallery layouts, experience-led copywriting frameworks and booking integrations that suit the nature of off-grid bookings.
Yes. If you're using a connected booking engine, availability is managed there and syncs to the site automatically. If you're running a simpler setup, we build a CMS section for pricing and availability that your team can update without developer support. We include a training session in every project.
A 30-minute discovery call, your property photography (or a brief if you need to commission it), your current booking system details and a list of your accommodation types and pricing. After the call we deliver a written fixed-price proposal within 24 hours.
Book a free 30-minute discovery call. We'll look at your current site, check your ranking position and show you what a direct booking focused rebuild could do for your margins.