From a Facebook page to a WordPress site that fills nursery waitlists through organic search.
"Clover Childcare's nursery had been operating for three years with only a Facebook page. No website, no local search presence, and a waiting list built entirely through word of mouth. We built a WordPress site with OFSTED compliance content, local SEO and an online enquiry system. Within six months, the nursery's wait list was full through website enquiries alone."
Clover's manager ran a well-regarded nursery with strong word-of-mouth but no online presence beyond Facebook. Parents searching 'nursery Nottingham' or 'childcare Nottingham' couldn't find them. The lack of a website also meant no OFSTED report display, no downloadable policies and no way to handle the volume of place enquiries without a phone call for each one. When a competitor nearby opened, Clover needed to compete on more than reputation alone.
A bespoke WordPress site built around parents' decision-making process: an OFSTED report display, downloadable policies and terms, a virtual tour gallery, age-group pages for babies, toddlers and pre-school, and a structured enquiry form that captured age, start date and care hours needed. ChildCare and LocalBusiness schema markup was implemented. The SEO strategy targeted nursery and childcare searches across Nottingham and the surrounding postcodes, with individual landing pages for each age group.
Within six months of launch, Clover's nursery wait list was at capacity through website enquiries alone. The manager reported that the enquiry form had eliminated the per-enquiry phone overhead entirely for initial contact. The site's OFSTED report page and downloadable policies have been cited by parents as factors in their choosing Clover over competitors.
Client reviews
"They rebuilt our site in four weeks and we were ranking on page one within the month. It is the best commercial decision we made this year."
"Our old WordPress site was slow, invisible in search and frankly embarrassing. They fixed all of it — we are faster, ranking better and finally winning the right clients."
"WooCommerce, SEO and hosting all managed in one place — it changed how we operate. Sales are up 40% since launch and we have not looked back."
"Our site converts better than anything our competitors are running. They built it around our actual customers — not a template."