Squarespace to WooCommerce — subscriptions, configurators and a brand that finally matches the product.
"Pavement Coffee needed to sell subscription boxes alongside one-off retail bags — Squarespace's checkout couldn't handle both. We built a custom WooCommerce store that matched their brand and automated their entire subscription operation."
Pavement's founder needed to sell subscription coffee boxes alongside one-off retail bags — Squarespace's checkout couldn't handle both product types cleanly. Subscription sign-ups required a manual email process, and the brand's distinctive visual identity was fighting against Squarespace's template constraints. Every new subscriber meant another line in a spreadsheet and a manually sent confirmation email.
We migrated Pavement to a custom WooCommerce build — a bespoke hand-coded theme that matched the brand's print identity precisely. WooCommerce Subscriptions handled tiered boxes (monthly, bi-monthly, one-off); a custom product configurator let customers build bespoke coffee boxes by grind, origin and roast. The staging-to-live migration happened overnight with zero order downtime.
Pavement's subscription revenue became reliable and automatable. The manual email subscription process was eliminated entirely. The new site's PageSpeed score of 91 on mobile means Google surface it ahead of competitors in Manchester coffee searches — a secondary benefit that wasn't originally in scope but came as standard with a hand-coded build.
Client reviews
"They rebuilt our site in four weeks and we were ranking on page one within the month. It is the best commercial decision we made this year."
"Our old WordPress site was slow, invisible in search and frankly embarrassing. They fixed all of it — we are faster, ranking better and finally winning the right clients."
"WooCommerce, SEO and hosting all managed in one place — it changed how we operate. Sales are up 40% since launch and we have not looked back."
"Our site converts better than anything our competitors are running. They built it around our actual customers — not a template."