A generalist agency's slow WordPress build, rebuilt for PageSpeed 94 and a brand that matches the firm's positioning.
"Meridian's wealth management site had a PageSpeed score of 23 and an LCP of 8.4 seconds. For a firm competing at the premium end of London's wealth management market, a slow site undercuts everything the brand stands for. We rebuilt it."
Meridian's wealth management site was built by a generalist agency — it looked professional but performed terribly. PageSpeed score of 23, LCP of 8.4 seconds, and a site that was difficult for the team to update. Their compliance team flagged outdated plugin dependencies. In London's competitive wealth management market, a slow site with a cluttered plugin layer undercuts the firm's positioning.
Full rebuild on a custom WordPress theme optimised for Core Web Vitals from the ground up. AVIF image format throughout, deferred JavaScript, critical CSS inlined. The new design matched Meridian's existing brand identity but restructured the information architecture for conversion: service pages with transparent fee structures, team profiles with regulatory credentials surfaced above the fold.
PageSpeed 94, LCP of 1.2 seconds — all Core Web Vitals passing. The compliance team approved the plugin audit result. The site's information architecture was praised in Meridian's client advisory board — two prospective clients mentioned the site's credibility as a factor in their decision to contact the firm.
Client reviews
"They rebuilt our site in four weeks and we were ranking on page one within the month. It is the best commercial decision we made this year."
"Our old WordPress site was slow, invisible in search and frankly embarrassing. They fixed all of it — we are faster, ranking better and finally winning the right clients."
"WooCommerce, SEO and hosting all managed in one place — it changed how we operate. Sales are up 40% since launch and we have not looked back."
"Our site converts better than anything our competitors are running. They built it around our actual customers — not a template."