From a Wix site with a 29 PageSpeed score to the Google local pack for nine Liverpool gym searches.
"FitFuel's founder had built their own Wix site — it looked dated, scored 29 on mobile PageSpeed and wasn't ranking for a single local gym search. We rebuilt on Elementor Pro and ran a local SEO campaign. FitFuel now appear in the Google local pack for nine Liverpool fitness search terms."
FitFuel's owner had built the site himself on Wix. It looked serviceable on desktop but fell apart on mobile, took over six seconds to load, and scored 29 on PageSpeed. More critically, the gym wasn't appearing in Google searches for 'gym Liverpool', 'personal training Liverpool' or any of the nine keyword phrases their target members use. A competitor three minutes away was appearing in the local pack for every relevant search. Without online visibility, all new members came from word of mouth alone.
We rebuilt FitFuel on Elementor Pro — a deliberate choice over a fully custom theme, because the owner needed to update class timetables, prices and staff pages himself. The build was done correctly from the start: stripped-down Elementor base, WebP images, deferred assets, 90+ PageSpeed target. We then ran a structured local SEO campaign: individual landing pages for personal training, classes, memberships and nutrition coaching, each targeting a specific keyword cluster. Google Business Profile was overhauled with updated photos, service categories and a new post schedule.
FitFuel now appear in the Google local pack for nine Liverpool fitness search terms they weren't ranking for before. The Elementor site scores 91 on mobile PageSpeed — up from 29 on the Wix build. The owner updates the site himself weekly using Elementor's visual editor, with no developer involvement needed for routine content changes.
Client reviews
"They rebuilt our site in four weeks and we were ranking on page one within the month. It is the best commercial decision we made this year."
"Our old WordPress site was slow, invisible in search and frankly embarrassing. They fixed all of it — we are faster, ranking better and finally winning the right clients."
"WooCommerce, SEO and hosting all managed in one place — it changed how we operate. Sales are up 40% since launch and we have not looked back."
"Our site converts better than anything our competitors are running. They built it around our actual customers — not a template."