Christophe Louie
A WooCommerce store for one of Paris's most celebrated artisan bakers — custom product pages, France-wide delivery and a brand experience as refined as the panettone.
"Christophe Louie needed to sell award-winning sourdough panettone online with France-wide and European delivery. We built a custom WooCommerce store that matched the brand's premium positioning and automated the full order-to-delivery workflow."
Christophe Louie's panettone had been featured in Le Figaro, Le Monde and Gala within months of opening — demand was there, but the online ordering process couldn't keep up. Orders were handled manually, delivery zones weren't enforced at checkout, and the brand's premium positioning was undermined by a generic storefront. With a bakery in Le Marais and demand from across France and Europe, the online channel needed to match the product.
We built a custom WooCommerce store on a hand-coded WordPress theme — no page builders, no template framework. The design matched Christophe Louie's print identity precisely: editorial photography, refined typography, minimal chrome. Custom delivery zone logic handled France-wide and European shipping with region-specific rates. A product configurator let customers select flavour, size and gifting options at checkout. The full order workflow — confirmation, dispatch and delivery tracking — was automated via WooCommerce integrations.
The new store handled Christmas season demand without manual intervention for the first time. The brand's online presence now matches the quality of the product and the press coverage it has received. Customers in Lyon, Bordeaux and Brussels can order with confidence, with accurate delivery costs and timelines surfaced at checkout.
Client reviews
What UK businesses say
"They rebuilt our site in four weeks and we were ranking on page one within the month. It is the best commercial decision we made this year."
"Our old WordPress site was slow, invisible in search and frankly embarrassing. They fixed all of it — we are faster, ranking better and finally winning the right clients."
"WooCommerce, SEO and hosting all managed in one place — it changed how we operate. Sales are up 40% since launch and we have not looked back."
"Our site converts better than anything our competitors are running. They built it around our actual customers — not a template."